Luxus Launches World’s First External Couples’ Sex Toy

April 17, 2025

Amsterdam - 17th April 2025: New Amsterdam-based sex toy brand Luxus, created by award-winning sex tech veterans Kiiroo, has today revealed the next generation of couples’ sex toys with the launch of their new external device, Luxus, a couples’ toy that syncs intimate pleasure using magnetic proximity sensor technology.

This first-of-its-kind couples’ toy dynamically responds to closeness. It reimagines and addresses the limitations of traditional couples’ toys, which can feel uncomfortable during intercourse and often lead to premature ejaculation in male users due to increased stimulation.

Luxus utilizes a two-part wearable system: LuxHer, a hands-free clitoral stimulator, and LuxHim, a magnetic penis ring. Using cutting-edge technology inspired by car parking sensors, Luxus uses proximity detection to help couples enhance shared pleasure in the bedroom and heighten their romantic connection.

LuxHer's vibrations dynamically respond to LuxHim's closeness and movement. As LuxHim moves closer and with greater intensity, LuxHer vibrates in response, creating a real-time, synchronized pleasure experience. LuxHer can connect to the FeelConnect app, allowing remote control access and enabling users to customize settings, including vibrations, patterns, lights, and more.

Toon Timmerman, CEO of Luxus, states: "With Luxus, we are not just launching a product; we are redefining the way couples experience intimacy. By integrating state-of-the-art proximity sensor technology, we’ve created a device that encourages deeper connections and shared pleasure.

Our innovative approach transforms the traditional ideas of intimacy with a research-backed approach that allows couples to engage with each other in ways that feel natural and exciting. Luxus was designed to enhance intimacy using the input of real couples and their experiences. The result is a couple's toy that is a revolution in how we connect and enjoy intimacy together."

Caspar Cnubben, the inventor behind Luxus, says: “The world around us is changing, and technology is an integral part of our lives. I'm always seeking ways to enhance existing technology, and couples' toys became my focus. With traditional C-shaped toys, which have been on the market for years, many users find they detract from the experience.

So, we reimagined intimacy and created Luxus, not just for enhanced pleasure but to reinvent the experience. We looked at the most popular elements of solo sex toys and combined these with technology from other industries to develop a completely new innovation."

Key Features:

Two-part couples’ toy; LuxHer, an external clitoral vibrator, and LuxHim, a magnetic penis ring.
Innovative use of proximity sensor technology for synchronized stimulation.
Dynamic vibration response based on proximity and movement.
Comfortable, external, hands-free design for enhanced pleasure.
App-controlled customization.

Luxus is available to purchase at $149.99/ €149/ £121, starting April 17th, 2025.

Please find the press kit and images here.

AFFILIATE PROGRAM: Luxus is celebrating the launch with a 30% affiliate commission until June 30, 2025, after which the commission will be 20%. Partners can sign up here: https://partners.feeliate.com/signup.

For any further information, contact Jacqs@littleleaf.agency.